Informácie o knihe
Advertising is changing fast, in order to hold its own in an ever-changing media landscape. The traditional channels of TV, press and poster simply won't reach some target audiences. Instead, clients demand project-specific solutions involving social media networks, stunts in public places, street propaganda and more. This book showcases the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Projects include: giant afro combs stuck in topiaried shrubs to promote a play set in a barber shop, an inflatable pig wedged between two skinny Manhattan buildings to advertise dental floss, musical grooves in a road, only audible if you drive at the safe limit of 40 mph, street buskers launching a new Oasis album in New York. Over 70 international campaigns are featured, grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks. (1st edition: 9781856694704)
| EAN : | 9781856697477 |
| Katalógové číslo: | 1374548 |
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| Jazyk: | anglický |
| Počet strán: | 192 |
| Väzba: | mäkká |
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