Informácie o knihe
Packaging is a&,nbsp,highly underrated art form. As the first thing a consumer sees when looking at a product, it can make or break a sale. Every year, the&,nbsp,Pentawards&,nbsp,celebrate the art of the package by recognizing the&,nbsp,world's most groundbreaking and influential designs. Designers compete in five main categories — beverages, food, body, luxury, and other markets — and no fewer than 50 sub-categories.Featuring a selection of&,nbsp,hundreds of works, this book brings together&,nbsp,Pentawards winners from 2008 to 2016, providing a vivid demonstration of creativity in every form of packaging. Readers will discover, through product descriptions and plenty of images, what drives design industry leaders and agencies behind these creations, which&,nbsp,permeate all aspects of our everyday lives. This well of inspiration will not just serve design and marketing professionals, but&,nbsp,anyone with an interest in the creative process of packaging.
| EAN : | 9783836555524 |
| Katalógové číslo: | 1229314 |
| Rok vydania: | 2017 |
| Jazyk: | anglický |
| Počet strán: | 672 |
| Väzba: | pevná väzba |
| Rozmer: | 140x195 mm |
| Hmotnosť: | 1290 g |
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