Informácie o knihe
Explore the ever-evolving landscape of brand identity design with&,nbsp,The FVS Atlas – Flexible Visual Systems from (Almost) All Over the World.Serving as the much-anticipated follow-up to Dr Martin Lorenz’s 2021 release on the subject?Flexible Visual Systems – The Design Manual for Contemporary Visual Identities? this new book expands on his foundational principles with system-based design approaches that adapt seamlessly across various formats, channels, and messages. Besides drawing on his expertise and extensive doctoral research at the University of Barcelona,&,nbsp,The FVS Atlas&,nbsp,also features real-world examples and insights from over 100 leading designers worldwide to complement the theoretical framework.&,nbsp,Brought to you by&,nbsp,TwoPoints.Net, the curators and editors of the compelling variable typeface compendium&,nbsp,On the Road to Variable&,nbsp,(2019), this new book comprises an extensive introduction, a substantial showcase of form-based and transformation-based systems,&,nbsp,as well as&,nbsp,four in-depth case studies in a Q&,amp,A format.&,nbsp,It&,nbsp,is a&,nbsp,go-to resource for designers looking to craft identities that extend beyond traditional approaches and media in helping brands resonate better with their customers and stand out from the crowd.
| EAN : | 9789887684596 |
| Katalógové číslo: | 1432191 |
| Rok vydania: | 2025 |
| Jazyk: | anglický |
| Počet strán: | 288 |
| Väzba: | Paperback / softback |
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