Informácie o knihe
We were all taught the fundamentals of writing well in school. But how do we write effectively in today’s hyper-interactive world?When The Elements of Style and On Writing Well were published in 1959 and 1976, the internet hadn’t been invented. Since then, there has been a radical transformation in how we communicate.The average adult receives over 100 emails and tens of text messages each day. With all this correspondence, gaining a busy reader’s attention is now a competition. Todd Rogers and Jessica Lasky-Fink, both behavioural scientists, offer practical writing advice you can use today.They begin by outlining cognitive facts about how busy people read, then detail six research-backed principles for effective writing:Use fewer wordsLower the reading levelUse formatting judiciouslyMake the purpose clear for skimmersEmphasise value for readersMake responding as easy as possible. Including many examples, a checklist, and other tools for the most effective writing, this handbook will make you a more effective communicator. Rogers and Lasky-Fink bring conventional ideas about text-based communication into the 21st century’s radically transformed attention marketplace.
| EAN : | 9781914484452 |
| Katalógové číslo: | 1422611 |
| Rok vydania: | 2024 |
| Jazyk: | anglický |
| Počet strán: | 256 |
| Väzba: | Paperback / softback |
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Pridať do košíka
dostupnosť v našich predajniach
Údaje o skladovej dostupnosti sú len orientačné a môžu sa v priebehu dňa meniť. Ceny v predajniach sa môžu líšiť od
internetových cien. Skladové zásoby v našich predajniach neslúžia na vybavovanie internetových objednávok.
- titul je skladom
- posledné kusy
- momentálne nedostupný
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