Informácie o knihe
Global Corporate Identity 2 is the follow-up to the very successful Global Corporate Identity. In 2003, recognizing a need for awareness of global trends in branding and design, David E. Carter created a new resource to showcase the finest examples of corporate identity from around the world. The book he created, the first volume of Global Corporate Identity, quickly became a must-have reference for businesspersons everywhere. Now, in this next volume, Carter showcases the past year's best corporate design in the categories of: logos, letterheads, package design, complete identity programmes, corporate identity manuals, signage &, environmental graphics, and corporate brochures. Examples featured draw from firms around the world - about 70% from outside the United States - all of which show an awareness to the specific challenges of business design in a multinational community.
| EAN : | 9780060589264 |
| Katalógové číslo: | 1375802 |
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| Jazyk: | anglický |
| Počet strán: | 326 |
| Väzba: | tvrdá |
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